Mondelez International, Inc. (NASDAQ: MDLZ) is a whole new company that has been reimagined with a single focus in mind: create delicious moments of joy by sharing the world’s favorite brands.
Launched on Oct. 1, 2012, and employing around 100,000 people around the world, Mondelez International comprises the global snacking and food brands of the former Kraft Foods Inc. While Mondelez International is new, the company’s brands are as diverse and rich with heritage as the 170 countries in which its products are marketed.
As the world’s pre-eminent maker of snacks, Mondelez International has leading shares in every category and every region of the world in which it competes. The company holds the No. 1 position globally in Biscuits, Chocolate, Candy and Powdered Beverages as well as the No. 2 position in Gum and Coffee.
Mondelez International is a global snacks powerhouse with billion in revenues and operations in more than 80 countries. More than 80 percent of our revenues are generated outside North America. Our brand portfolio includes such well-known brands as Oreo, Trident, Cadbury, LU, Toblerone, Halls and Milka. For more information, visit http://www.mondelezinternational.com and www.facebook.com/mondelezinternational.
Are you fascinated by our delicious business around the Globe? Are you excited about Change?
We have a fantastic opportunity to join with us!
Mondelez International is looking for: Manager Consumer Insights
As an Insights Manager, you will report into the Director of Insights & Analytics while working directly with the brand and sales marketing teams to develop and deliver an insight agenda with a focus on driving more effective marketing and commercial strategies that drive brand equity, sales and growth for the company.
In the job you will lead the translation of insights into a culturally-relevant strategies, opportunities and value propositions, and articulate implications and impacts for brand, product and technologies.
We are looking for a modern Insights leader, a business person with sensitivity and passion for people: who knows that the real job starts once the research project is over, who actively advocates for learning to be embedded and decisions to be made or changed in-line with the insights; someone who can synthesize multiple, disparate data sources adding value to it and guiding decisions into compelling business actions. A leader that formulates a strong POV and can articulate future scenarios; a strong story-teller who motivates action through fact-based & inspirational material.
You will be responsible for serving as a “voice of the consumer” by leading custom qualitative and quantitative research, while utilizing your business intelligence sources (syndicated data, market level data, digital analytics, retailer customer data, and consumer trends) to help influence both the tactical and strategic decision-making process. Ability to work with ambiguous, inconsistent, or data gaps is key.
Most importantly the role requires a combination of marketing research and business acumen, in order to influence business teams to consumer centric activations and plans.
Drive a culture of deep empathy for the current consumer as well as for the aspirational growth targets that are internalized by business partners and become a foundational element for key decisions. This visceral understanding includes consumer lifestyles, motivations, needs, and passion points.
Discover and communicate game-changing and actionable insights, in particular sources of growth, across the organization as the bases for strategy development and planning.
Lead the translation of insights into a culturally-relevant strategies, opportunities and value propositions, and articulate implications and impacts for business.
Partner closely with the Shopper Insight & Analytics Manager to support the commercial insights agenda and identify consumer, shopper or customer opportunities to be addressed through commercial activation.
Support the day-to-day project management needs across a wide variety of global research methodologies and suppliers.
Foster an intellectually curious culture.
7-10 years’ experience in Insights.
3+ experience in Business Areas (Marketing, Innovation, Trade, Sales).
Have experience working directly with Marketing teams and designing, executing, and analyzing primary & secondary data sources.
Knowing the Business: Can easily see how insights/research learning can have businesses impact and always frames up research/knowledge generating efforts to a business decision.
Have demonstrated experience using design thinking/Agile methodologies principles to identify and surface innovative business opportunities.
Excel in creative research, advanced analysis and fact-based discussions to strengthen brand strategies and plans.
Have an expert understanding of research initiatives related to consumer, category, brand and shopper.
Possess the ability to communicate complex information and implications both verbally and in written presentations to communicate a clear, compelling and cohesive narrative.
Strong leadership and influencing profile.
Strong collaborator: Interested and motivated by working with others. Actively creates and participates in opportunities to co-create solutions for brands.
Mondelez International, Inc. is an equal opportunity and Affirmative Action employer. We actively seek to maintain a diverse work force, and Mondelez International, Inc. therefore recruits qualified applicants without regard to race, color, religion, gender, national origin, age, disability, or Vietnam veteran status.
We invite you to leave your CV to be part of this great team of people and brands who make Mondelez International.
Join our dream of creating delicious moments of joy!
Thank you, we look forward to speaking with you!