Digital Marketing Analyst

M8

Lugar de Trabajo:

Publicado:

Publicado hace 31 días

Salario

No especificado

Tipo de puesto:

M8 is seeking an experienced Digital Marketing Analyst to define trends in data, and apply that knowledge to develop strategies for client success.  The Digital Marketing Analyst must be adept at giving client presentations, managing multiple projects/clients, and working with experts across all digital marketing channels.  As such, the Digital Marketing Analyst will be accountable for delivering accurate data, trends and forecasts, delivered in a visual compelling manner with solid methodologies. 

 

This is an exciting opportunity to work across all channels within M8.  

 

Responsibilities

  • Deliver actionable marketing intelligence, enabling informed decisions supporting the client’s financial and strategic goals
  • Lead and execute marketing analytical strategies, web analytics implementations and multi-channel testing initiatives
  • Build, deliver and update ongoing customized marketing performance reporting and analyze marketing performance data
  • Present insights and recommendations, delivering leading techniques and best practices
  • Use statistical modeling and analytical results to drive business and marketing results • Analyze disparate client and third-party data to answer business questions
  • Consult internal and external stakeholders in the appropriate method and application of the statistical tools to generate the highest sustainable ROMI
  • Create reports used to track and analyze trends in the marketplace, using internal (sales, advertising, financial, and survey data); and external (competitive data) sources. Presents findings are used in strategic planning, advertising, sales, and budgeting
  • Participate on project teams as marketing data expert to determine trends based upon data analysis and make recommendations for action based upon the trend interpretation
  • Work with main clients and project and business leaders to identify analytical requirements
  • Utilize data visualization software to present findings

Qualifications

  • BS or BA in Statistics, Marketing, Computer Science or other quantitative field
  • 2-5 years of experience in marketing analysis, web and/or social media analytics, predictive analytics and modeling, and/or CRM analytics
  • Intelligent, a strong work ethic, curiosity, and a passion for marketing analytics
  • Deep knowledge of various measurement and campaign management technologies such as Google Analytics
  • Experience with Tableau Software, Qlikview, Dundas, or other data visualization/dashboarding tools
  • Thorough understanding of online marketing and web metrics
  • Excellent written and oral communication, as well as project management skills
  • Ability to present complex data reports, financial analyses, and statistics to communicate technical information to nontechnical audiences
  • Excellent problem solving and analytical skills, and ability to think strategically and logically
  • Comprehension of marketing concepts around acquisition, retention, reactivation, upgrade opportunities, and constituent loyalty
  • Creative with strong sense of responsibility/urgency/detail
  • Ability to prioritize and perform multiple tasks simultaneously while adhering to deadlines
El contenido de este aviso es de propiedad del anunciante. Los requisitos de la posición son definidos y administrados por el anunciante sin que Bumeran sea responsable por ello.
La empresa dio por finalizado este aviso.
¡Te postulaste con éxito!