The Copywriter is responsible for creating concepts and writing copy for mainly digital campaigns. The Copywriter will collaborate closely with members of different departments including account management, strategy, and media.
· Work with creative team or independently to develop concepts for integrated campaigns
· Create and write digital ads
· Writer must be able to translate strategic direction (as outlined in a Creative Brief) into powerful advertising communications.
· Research client competitors to better understand their communication strategy understand and key messages
· Craft messages that are clear, accurate and enticing, and most of all, that follow agreed-upon strategy
· Articulate ideas and actively participate in brainstorming sessions
· Execute with efficiency and competence throughout all phases of a project, anticipating and trouble-shooting as conflicts arise
· Maintain consistency of idea and tone across media from original concept through final release.
· Deliver projects on time
· 3-5+ years creative copywriting within an advertising agency.
· Fluency in Spanish and English essential, Portuguese a plus.
· Excellent communication and concepting skills
· Experience on a consumer package goods account
· Ability to think across all platforms of communication
· Must have experience on TVC and digital, other platforms a plus
· Ability to present ideas clearly to both internal team members and clients.